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Arjuna Rizaldi
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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 10 No 1: April 2020" : 6 Documents clear
PENGARUH INSIGHT SOSIAL MEDIA INSTAGRAM TERHADAP PENJUALAN PT INFIA NIAGA DIGITAL Aditia Sovia Pramudita
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.81 KB) | DOI: 10.34010/jurisma.v10i1.2264

Abstract

Information communication technology advances is affected lifestyle changes in Indonesia. The advancement of social media and ecommerce changes retail to digital which is also very noticeable nowadays. Referring to Promotion Mix, promotion made to increase sales on Instagram by PT Infia Niaga Digital is divided into campaign content (Promotion sales) and product content (advertising). The purpose of this research is to measure the correlation of campaign content and product content to sales at PT Infia Niaga Digital. This study uses multiple Linear regression where there are two or more x variables that affect Y. The variables used in this study are insights on Instagram such as likes, comments and impression as x variables with Y is Sales. By using the SPSS application, the results obtained from this research are promotion on Instagram with marketing mix i.e. campaign content does not affect sales with 3.4% influence simultaneously while product content also Has no effect on sales and affects 7.7% of sales simultaneously.
THE STRATEGY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN UPGRADING SOCIAL MEDIA MARKETING TO CONTENT MARKETING Gunardi Gunardi; Ratih Hurriyati; Puspo Dewi Dirgantari
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.619 KB) | DOI: 10.34010/jurisma.v10i1.2339

Abstract

The era of the internet is moving and developing very fast. The use of social media that had only been used to communicate and socialize turned into a marketing campaign tool. On the other hand, the use of the internet to develop content can also be used as a marketing campaign tool and is known as content marketing. It will be seen how social media marketing is also related to content marketing. The resulting conclusions show how content marketing will complement social media marketing so that it can be used for the development of small and medium businesses.
THE STUDI KELAYAKAN LOKASI MELALUI ANALISA POTENSI PASAR DAN PROYEKSI KEUANGAN MENGGUNAKAN MAPPING BCG MATRIKS YANG DIMODIFIKASI PADA USAHA KECIL MENENGAH Muhammad Iqbal Alamsyah; Kartika Berliani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (871.936 KB) | DOI: 10.34010/jurisma.v10i1.2556

Abstract

Setiap tahun UKM baru yang menjual makanan dan minuman atau jajanan dalam bentuk cafe, restoran, rumah makan, gerobak, ataupun pedagang kaki lima muncul di Kota Bandung. Namun, diantara para UKM tersebut tidak dapat berlangsung lama, mereka berpendapat bahwa usahanya tutup dikarenakan lokasi usaha yang dimilikinya tidak strategis atau potensi daerahnya kurang menarik. Sedangkan pengambilan keputusan penentuan lokasi yang dilakukan oleh pemilik UKM biasanya hanya menggunakan pendapat mereka pribadi tanpa menggunakan analisis. Penelitian ini yang memiliki tujuan untuk menghasilkan alat analisis yang dapat digunakan oleh UKM dalam menentukan lokasi usaha dalam bentuk studi kelayakan (feasibility study) lokasi usaha menggunakan alat ukur BCG-Matriks yang dimodifikasi dengan analisa potensi pasar dan proyeksi keuangan. Penelitian ini merupakan studi kasus pada salah satu UKM di kota Bandung Berdasarkan hasil perhitungan maka lokasi yang dipilih dan layak direkomendasikan untuk dibuka yaitu lokasi di daerah Buahbatu. Kata Kunci : Feasibility Study, Potensi Pasar, Proyeksi Keuangan, BCG Matriks, Usaha Kecil Menengah
BAGAIMANA MENCIPTAKAN KINERJA KARYAWAN YANG EFEKTIF PADA PERUSAHAAN JASA? Ahmad Nizar Yogatama; Lutfy Marita Yulianto
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1271.018 KB) | DOI: 10.34010/jurisma.v10i1.2718

Abstract

The development of various kinds of businesses in the city of Malang that is so fast becomes one of the bases for printing companies to develop businesses because many of these businesses require services for brochures, logos and so forth. This business development requires an increase in employee performance because employees become the main movers of service companies, especially in the CV. Intidesign. This research uses a quantitative approach to the type of causal research. The population in this study were employees of CV. Intidesign Malang, with saturated sampling technique where all existing populations are used as samples, that is, 40 respondents. Analysis of the data used in this study is multiple regression analysis. From the results of the study suggested CV. Intidesign Malang is expected to continue to pay attention to the physical work environment around employees who carry out work and implement a good workload distribution to improve employee performance. Future researchers who are interested in reviewing employee performance are expected to develop research results through taking variables that have an influence on employee performance and the selection of different objects. Thus, it can help enrich the results associated with factors that can affect employee performance.
PENGARUH STRATEGI PEMASARAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Dertaida Panjaitan; Retno Setyorini
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.043 KB) | DOI: 10.34010/jurisma.v10i1.2772

Abstract

This research was conducted to determine the effect of marketing strategies on customer loyalty through customer satisfaction on digital payment OVO in Bandung. Among them are complaints about OVO application errors, handling problems that are not responded quickly by the parties concerned, points that cannot be used by users and other problems that affect OVO users. The research method used is quantitative method with the type of research is causal descriptive, the measurement scale used is the Likert scale. Data analysis method used in this study is Structural Equation Modeling. Data processing is performed using SmartPLS. The results of the study indicate that the marketing strategy influences the customer loyalty through customer satisfaction as an intervening variable in OVO digital payment in the city of Bandung. This is due to the two structural variables that influence significantly on customer loyalty. Keywords: marketing strategy, customer satisfaction, customer loyalty
MENENTUKAN DETERMINAN FLEKSIBILITAS PASOKAN DAN PENGARUHNYA TERHADAP KINERJA PASOKAN Gerry Ganika
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.972 KB) | DOI: 10.34010/jurisma.v10i1.3106

Abstract

In a variety of operations management literature, supply flexibility is interpreted as the company's response to supply uncertainty. Although its not a new issue, supply flexibility is still a strategic aspect on operations management, especially in dealing with supply uncertainty in the era of the digital industry (industry 4.0) with its various disruptive effects. The purpose of this study was to reveal the various determinants which strengthen the supply flexibility and its influence on the performance of the supply chain.

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